Team Work

no by default – in design and business.

Simple is beautiful. Instead of doing something “because you can”, consider thinking “only if necessary”.

In June of 2003, Steve Jobs gave a small private presentation about the iTunes Music Store to some independent record label people. (notes, here.). People raisie their hand saying, “Does it do ___(x)___?”, “Do you plan to add ___(y)___?”. Finally Jobs said, “Wait wait – put your hands down. Listen: I know you have a thousand ideas for all the cool features iTunes *could* have. So do we. But we don’t want a thousand features. That would be ugly. Innovation is not about saying yes to everything. It’s about saying NO to all but the most crucial features.

As a business, you have to say no to anything that is not
(1) posible for the time frame
(2) profitable
(3) possible for your business to be the best in the world at
(For more on this, read the Hedgehog Concept from the book Good to Great by Jim Collins.)

As a designer (of software, websites, products, whatever) – you have to say no to all but the few most needed features.
(Though a great example of giving tons of features, while keeping them hidden, is Mozilla’s about:config option. Making the inner guts easily tweakable by that 1% of users that cares enough to go tweaking.)

We are sure that you have tons of good ideas, and you whant to